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Strategies & Market Trends : Bill Wexler's Profits of DOOM -- Ignore unavailable to you. Want to Upgrade?

To: lindend who wrote (1072)	6/25/1998 11:01:00 AM
From: Jumper	Respond to of 4634

Hi Linden, you asked me where I got the 80% figure on Gardenburger. Well...I made it up - only a guess. :) I thought the Seinfeld ad was a success. The commercial itself as not very good but they sure got a lot a lot of PR fuel out of the "Little Company" story. I saw so many interviews where they had 5 minutes of air time to talk about the product, healthy ingredients etc., No doubt it is overvalued but I still pay $4 for a box of four every week. Veggie Hot Dogs & Burgers are the big leaders for health food stores as are Soy Milk, Healthy Snacks, and Organic Juice.