NEWS. Some cheerleading from the company. Let's help the stock price!
Monday June 15, 11:15 am Eastern Time
Company Press Release
CompactFlash Leads as World's Top Film Card With the Launch of 46 Digital
Cameras That Use CF Flash Cards
-- More Digital Cameras Have Been Introduced With CompactFlash Cards Than With All Other
Competing Small Size Memory Cards Combined --
NEW YORK--(BUSINESS WIRE)--June 15, 1998-- SanDisk Corporation (NASDAQ:SNDK - news) announced today that a
total of 46 new digital cameras with slots for removable CompactFlash(tm) (CF(tm)) memory cards have been launched by
24 manufacturers since SanDisk invented and started selling the popular small size flash card. The announcement was made
today at the DigitalFocus '98 imaging exhibition where SanDisk is demonstrating its products.
More CompactFlash cards are sold today than all other competing small size memory cards combined. CompactFlash also
has significantly more design wins in digital cameras than all other small memory cards combined.
Nelson Chan, SanDisk vice president of marketing, said, ''CompactFlash has become the global de facto standard for digital
film for several key reasons. More and more high-resolution, megapixel digital cameras are being developed today, and those
cameras require higher capacity film cards. With its 30, 40 and 48MB CF cards in the stores today, SanDisk offers the
highest capacity small size memory cards. CompactFlash is the most durable and reliable small size memory card on the
market. And CF is an open industry standard which has encouraged 109 leading companies to join the CompactFlash
Association to support and promote the product.''
He added that ''there are at least 20 other high-resolution digital cameras that are being designed and developed today with
slots for CF cards. Those cameras will be introduced during the next year.''
The 24 manufacturers that have produced CF-based digital cameras are: Canon, Casio, Epson, Hewlett-Packard, JVC,
Kodak, Konica, Kyocera, Microdia, Mitsubishi, Matsushita, Mustek, NEC, Nikon, Panasonic, Polaroid, Pretec, PuLi,
Samsung, Sound Vision, Tekom, UMAX, Vivitar and Yashica. Two companies, Canon and Vivitar, also have introduced
photo printers with CF slots allowing pictures to be printed without using a PC.
The 46 new digital cameras have been introduced over a relatively short period of time as the world's first digital camera
with slots for removable CF cards -- the Kodak DC25 -- was introduced by Kodak in September, 1996.
Including the 46 digital cameras that use CF cards, a total of 88 products have been introduced that use the rugged, solid-state
cards. Those products include handheld PCs, palm PCs, auto PCs, photo printers, audio recorders, phone systems and
medical monitors.
In a recent worldwide study of the small size memory card market during 1997, Semico Research concluded that more
CompactFlash cards were sold last year than all other competing cards combined. SanDisk had a 76 percent market share in
the CF market with sales of one million CF cards in 1997. Semico concluded that about 1.3 million CompactFlash cards
were sold last year.
SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets
industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory
and controller technology. SanDisk is based in Sunnyvale, CA.
The matters discussed in this news release contain forward looking statements that are subject to certain risks and
uncertainties as described under the caption ''Risk Factors'' in the company's annual report on Form 10-K and quarterly
reports on Form 10-Q, filed with the Securities and Exchange Commission. The company assumes no obligation to update the
information in this release.
CompactFlash and CF are trademarks of SanDisk Corporation.
SanDisk's web site/home page address: sandisk.com
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