To: Steve Porter who wrote (17348 ) 6/14/1998 1:12:00 AM From: joe Respond to of 45548
To All: FOCUS SHIFT: Vendors Sing New Tune -- Networks Get Simpletechweb.com ------------------------------------------------------------------- ------------------------------------------------------------------- FOCUS SHIFT: Vendors Sing New Tune -- Networks Get Simple By Robert W. Mitchell New York -- Until recently, networking vendors agreed that many small business were apprehensive about installing local-area networks. The technology was seen as too complex and expensive for that market. Now, however, companies such as 3Com Corp. and Intel Corp. have changed their tune. Going after the advancing small-business market with networking solutions is a lucrative direction for vendors and resellers to take, industry analysts said, largely because of the estimated 20 million small businesses in the United States. "Twenty percent of small businesses as of year end will have networking products in place," said Andy Bose, president of Access Media International, a research company based in New York. Because of the size of these companies, analysts pointed out the limited amount of technical know-how that exists within them and stressed the importance of products not being complicated to operate. "The one thing vendors need to work on in pursuing the small-business market is to constantly pay attention to making their products easy to use," said James Staten, an analyst at Dataquest Inc., a division of Gartner Group Inc., based in Stamford, Conn. "We are taking great pains to remove the complexity [of networking] from the small-business market," said Kurt Bailey, product line manager for small business with Santa Clara, Calif.-based Intel. "All the complexity, which is intimidating, is hidden." The Intel product in this space is the Internet Station, a multifunction Internet router, part of its InBusiness line, said Bailey. It can be used to access shared modems and Internet connections. It uses an analog or ISDN modem, said Intel officials. The suggested price for the Internet station is $499. Also included in the InBusiness line are five- and eight-port hubs for $79 and $109, respectively, and four- and eight-port fast hubs for $245 and $445, respectively. "It is a very non-expensive way [for small businesses] to connect to the Internet," said Thomas Kuo, vice president of sales for Network Associates Corp., a Fremont, Calif.-based integrator. 3Com, Santa Clara, Calif., also is making inroads toward the small-business market, said Chuck Yort, director of small-business operations. Within the Small Business Partner Program under its Networking Partners Program, 3Com offers small-business resellers help in selling its networking products, said Yort. LAN Basics is a program designed to help resellers sell networking products effectively to small-business customers. Other services offered under the program include remote and self-paced training, technical assistance via the Internet and bi-weekly product update mailings. Resellers with advanced networking expertise are offered a more defined program to help serve clients, Yort said. Part of the vendor's small-business line includes the 3Com Office Connect ISDN LAN modem-an IP router with four Ethernet ports, two voice/fax ports and one ISDN connection. The product allows for shared Internet access and includes a built-in Web server. Security software is also available. The suggested price is $499. "These are usually difficult things to hook up," said Gibby Cohen, president of WAW Co., a Nashville, Tenn.-based reseller and consultant. "3Com's products are made simple." Cohen said 3Com's services are easy to understand and decipher, which often allows him to remotely explain problems and offer solutions recommended to his clients. "The way the instructions are [laid out] is simple. The format is easy to follow and very accurate," he said. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~