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To: Chuzzlewit who wrote (47474)6/13/1998 11:46:00 PM
From: rudedog  Respond to of 176387
 
Celeron was specifically designed (as a product) to cut the market price for the sub-1K CPU to keep pressure on AMD. Intel wanted the vendors who were 'Intel only' to have an Intel-based choice in that space. It does in fact replace Pentium MMX from a performance standpoint but the fact that it is slot 1 (i.e. not AMD compatible) and also supports the PII chipsets and instructions was probably more important.

The sub-1K space may include some first time buyers but the research into demographics of those sales shows that more people are buying those machines as a second machine for limited use than for a first time purchase. Apparently first time buyers tend to buy a little more than they need because they don't know what they can do without, while those buying a second machine have a better idea of what features and performance will suit them for say a machine which primarily does internet stuff.