To: Brooks Jackson who wrote (5151 ) 6/15/1998 8:08:00 AM From: AugustWest Respond to of 8545
some combat power:Online Billing Thins Down June 15, 1998 --------------------------------------------------------------------------------PC Week via NewsEdge Corporation : AT&T Corp., Intuit Inc. and startup Just In Time Solutions Inc. are pushing for a standard method for presenting and paying bills online. Open Internet Billing, which is more of a business model than a specification, is a "thin consolidator" architecture based on Microsoft Corp.'s OFX (Open Financial Exchange) specification for online billing. The trio hopes that OIB can balance the concerns of consumers looking for a central interface for all of their online billing and the needs of billers such as AT&T that are reluctant to hand billing data over to consolidation companies. "Billers want control of that customer relationship and to engage directly in a consumer dialogue," said Kevin Duffy, manager of billing strategy at AT&T, in Basking Ridge, N.J. "In our experience, maintaining a direct relationship with our customers, for any biller, is extremely important. We don't want to lose touch with our customers." At the heart of OIB, which AT&T, Intuit and Just In Time will begin pushing at the Billers 98 conference in Atlanta next week, is the thin consolidator model, which is one of three online presentment and billing models now in use. The other two are the thick consolidator model and the direct model. The direct model lets an online biller have uninterrupted access to a customer, similar to what AT&T now has with some of its customers. Its advantages are obvious to the biller: The direct model is a customized service that answers all of the needs of the billing company without the need to support often-cumbersome standards. The downside for consumers, however, is that they can deal with only one biller at a time and have no mechanism to consolidate their own payment process. The thick consolidator model, on the other hand, lets a consumer pay all bills through one service, such as MSFDC, a joint venture of Microsoft Corp. and First Data Corp. But there's a downside to this model, too: In order to support the thick consolidator model, billers must give up their customer data to a third party--something that companies such as AT&T are unwilling to do. The thin consolidator model of OIB, the three companies argue, combines the best of the direct and thick models. OIB allows for a consolidator, which lets consumers pay their bills in one place--whether it is an online consolidator or a software model such as Quicken. It also allows the biller to hold on to its financial and customer data. OIB is supported by a handful of software suites. In particular, it can run off Just In Time's BillCast suite. BillCast OFX Server starts at $150,000; BillCast Presentation Server starts at $50,000. <<PC Week -- 06-15-98>> [Copyright 1998, Ziff Wire] ÿ