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To: treetopflier who wrote (11065)	6/16/1998 10:25:00 AM
From: Austin	Read Replies (1) \| Respond to of 14631

News article received Monday, June 15, 1998ÿ9:30:32 am EST Bezeq International - Israel's Largest International Telecom Provider Implements Marketing Data Warehouse Based on Informix Technology MENLO PARK, CALIF. (June 15) BUSINESS WIRE -June 15, 1998--ComSoft Technologies and Informix Corporation (NASDAQ:IFMX), the leading provider of innovative database technology, today announced that the largest international telecom provider in Israel, Bezeq International, has implemented a marketing-oriented data warehouse utilizing Informix(R) Dynamic Server(tm). Bezeq International tracks more than 1, 000,000 subscribers monthly. Informix technology allows Call Detailed Records (CDRs) for these subscribers to be processed efficiently and quickly, to identify valued customers and telemarketing opportunities, create targeted sales offerings, prevent fraud and reduce customer churn. "Creating a data warehouse solution was essential to Bezeq International's mission of providing customers with the most advanced services and leading-edge technologies," said Ahuva Cohen, CIO of Bezeq International. "Customer satisfaction is our top priority. ComSoft's methodology and proven success record in Israel along with Informix's scalability and performance have helped us in supporting that priority. We expect the technology to aid us in finding and retaining quality customers, which ultimately will enhance our bottom line."