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To: Vincent J. Di Liello who wrote (3123)6/15/1998 9:45:00 PM
From: fewbucks26  Respond to of 5743
 
Vincent,

Thanks for giving the reference. I thought the WSJ ad was well done. Great use of "white space" (which you hate to waste at the price WSJ charges for ad space!). The picture of the little girl is a good eye-catcher. Limited, but effective text. Should spark some interest to know more. All in all, a good first shot I think.

It will be interesting to see where else these ads start to pop up. Publishing in the WSJ right out of the gate is a good tactic -- taking the high profile approach, while also convieniently mentioning the stock symbol at the bottom of the page. Pretty smart.