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To: esecurities(tm) who wrote (1790)6/16/1998 10:27:00 AM
From: esecurities(tm)  Read Replies (1) | Respond to of 4231
 
Cendant's JumpStart Baby gets press.

"JUMPSTART YOUR BABY!
Knowledge Adventure of Glendale, California, makers of fine eduware goodies for kids, is set to sell JumpStart Baby, its new "lapware" product for children ages 9 to 24 months. According to the company, "this unique software program serves as a fun supplement to other forms of stimulation, and introduces young children to simple concepts such as animals and their sounds, colors, music, and cause and effect." Computer 101 for infants. The Argumentative Arthropod loves it! With JumpStart Baby, every time baby whacks a key the software provides an animated response, offering your young-uns a context for communication and social interaction--which helps them in learning to communicate with you. The software is also loaded with "Play Time Tips" that offer parents ideas for related activities they can share with their child away from the computer. According to many child experts, infants and toddlers want to emulate their parents or older siblings when they see them at the family computer. With JumpStart Baby, babies can play with their own age-appropriate program --"just like the rest of the family," as one parent/tester commented. Guided by Teddy, a cuddly teddy bear (is a teddy bear ever NOT cuddly?) youngsters can interact with eight simple play areas with friendly activities, colorful animation, delightful sounds and lots of positive reinforcement. No keyboard or mouse skills are required to play with the program; every keyboard touch or mouse click causes a positive, on-screen response. According to David Fratto, executive producer at Knowledge Adventure, "JumpStart Baby was designed to serve as a launch pad to real-world, hands-on activities. As stimulating and engaging as the software is, we recognize that young children learn best with three-dimensional toys and lots of nurturing. That's why we designed JumpStart Baby with the types of activities that allow parents to interact with their children while they play on the computer. In addition, all the activities can easily extend away from the computer into games like hide-and-seek, sing-alongs, coloring books, and puzzles. The interactive medium of JumpStart Baby is a compliment to many other real-world experiences for parents to engage their baby during the critical developmental years." The software runs on a fairly minimalist Windows 3.1, Windows 95, or Mac OS computer. You can contact Knowledge Adventure at
<http://www.knowledgeadventure.com>
Your Watery Wayfarer, while no longer an infant terrible, himself, sees JumpStart Baby as an important new piece of babyware..."


&copy 1998 PC World



To: esecurities(tm) who wrote (1790)6/22/1998 9:29:00 PM
From: esecurities(tm)  Respond to of 4231
 
WiN100, HoTMetaL branding, HMAPPS discussion forum...

SoftQuad management continually [and correctly] points out that HoTMetaL Pro is losing [consumer-level] web authoring market share...however, one must equally [correctly] question is HoTMetaL management the cause?....packaging does not reflect ANY critical acclaim...HoTMetaL Pro captured WiNDOWS MAGAZINE coveted [1998] Win100 Award as best web authoring tool and has remained quiet in the press and worse...on its own website...where it has shifted its marketing efforts atempting to gain market share with professional web developers and ISPs...???.... HMAPPS Discussion Forum equally telling softquad.com ... we appear to require Alpha-side marketing abilities at SoftQuad, Inc...these oversights? appear to represent irreversible and priceless? lost opportunity costs, destruction/non-creation of brand equity...shareholder value...