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Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU) -- Ignore unavailable to you. Want to Upgrade?

To: KS who wrote (8965)	6/16/1998 11:24:00 AM
From: Jon Tara	Respond to of 18444

Kay, I don't agree with this view of web advertising. "Click-throughs" are NOT what most advertisers should be looking for. Yes, they are important for certain advertisers - i.e. web sites. If you have an ad advertising a web site, of course you are looking for a click-through. But other advertisers are primarly looking for brand recognition. Coca-Cola's purpose is to put their name in front of you, NOT to get you to their web site to play some stupid game. (Or, at least, that SHOULD be their purpose.) Advertisers put their URLs in their print ads now. Is anybody suggesting that magazines be paid only for "click-throughs"? (It's possible - they could print a unique URL in each magazine.) I don't think that web advertising is in trouble. I do think ZULU is, but not because web advertising is a loser - it isn't.

To: KS who wrote (8965)	6/16/1998 12:07:00 PM
From: aleta	Read Replies (2) \| Respond to of 18444

Hello Kay, Hmmm....How about a very unscientific survey of this thread. When was the last time any of you clicked on an ad? Be honest! I'll start....sometime over a week ago. It was a vacation ad for a cruise line. Now that I think about it, I only click on two or three ads a month. I think my 12 year old son clicks on a lot of ads though and hubby wouldn't click on an ad unless there was an iron clad guarantee that he could get something for free. Aleta

To: KS who wrote (8965)	6/16/1998 1:02:00 PM
From: PartyTime	Read Replies (1) \| Respond to of 18444

Kay, I don't think that web advertising is in trouble either. It's still in an infancy stage of growth and can only grow larger as the entire world gets more and more online. And advertising is very much a nature of the beast. Moreover, it's a highly manipulative industry, as you can tell from reading some of these stock discussion threads. Conclusion? We will see much online advertising down the road. I vehemently disagree with Jon Tara's remarks regarding Zulu. I think Zulu, and the others, each have a unique opportunity to become major players within the online advertising industry. Zulu would not have been able to sign onboard a gentlemen from Disney and Hodes Advertising, were Tara's remarks true. You know what? Tara knows this! It's just that, for whatever reason, he's assigned the challenge to oppose Zulu every single step of the way. This is obvious to anyone who reads this thread with any regularity. NEW SUBJECT: From the jump link your post provided, I searched further and found the below Rueters tidbit, relative to Zulu buying Softbank Interactive Marketing (SIM). What I find interesting about this piece is that it gives a hint as to what Zulu might have paid to acquire SIM: Four- to eight-million. Now, previously it had been reported that Zulu had a 20-million dollar acquisition fund. Therefore the following question: Where will Zulu spend the rest of this money, and the additional savings it gets from cost-cutting and consolidation moves that have been undertaken? And has this money been instrumental in cutting the deal with ESVS in order to leapfrog onto Nasdaq? Here is the Reuters tidbit: 06:15a Softbank to sell U.S. Internet unit to Zulu-Tek Japan's Softbank Corp. said on Thursday it would sell its U.S. Internet advertisementmarketing unit to Zulu-Tek Inc, a New England-based Internetcompany. The California-based U.S. unit, Softbank Interactive Marketing Inc, currentlyemployed about 90 people, a Softbank spokesman said. Terms were not disclosed, but the NihonKeizai Shimbun daily said it was for between $4 million and $8 million. -- Reuters 05:50a

To: KS who wrote (8965)	6/16/1998 3:02:00 PM
From: I Am John Galt	Respond to of 18444

Click throughs are not what's important. The point behind banners is not to link it somewhere. Many of the banners we have do not have links on them. The point behind them is to show your name on the web. The problem is that now that ad rates are down (judging from the supply/demand curve, pending any shifts), demand should go up throughout the industry. I feel that it is a cause for concern, even for DoubleClick, to have one product like this as your only product. Web banners sell, but one problem that we've run into is that in order to grow, you must offer other aspects of it. Will echomedia bring to the table a TV quality video banner? The "trying to mate a poodle with a dead hippo" is correct. There needs to be something that can bridge the gap between what Softbank brings to the table and what Echomedia does, as opposed to "they both are in web advertising, and that's the bridge." The frustrating thing is, my other company I'm heavily involved with is the perfect supplement for ZULU. KTWO, with the sale of CliqNow!, would be a perfect fit for ZULU to offer a complete internet solution, and would beautifully bridge the gap between the poodle and the hippo. And with the cash infusion, a deal could be worked out to benefit everybody. If they merged or partnered with KTWO, I'd lead the charge. shrug, just my thoughts, MG Out.