To: KZAP who wrote (803 ) 6/17/1998 12:48:00 PM From: Marc Stager Read Replies (2) | Respond to of 3584
Here's the news release: DALLAS, June l7 /PRNewswire/ -- Massimo da Milano, Inc. (OTCBB: MDMI) announced today that is has opened two new Java Centrale specialty coffee and gourmet food cafes in Chatsworth, California and Virginia Beach, Virginia. These two new store openings increase the Java Centrale network to twenty-two franchised outlets primarily in the western U.S. and one company-owned store in Reno, Nevada. Commenting on the new store openings, Massimo's CEO Dana Verrill commented, "We are pleased that the Java store network is growing, but more importantly, that we are growing it smartly. We intend to improve operations with our existing stores, implement aggressive marketing programs, enhance menu selections utilizing our own bakery, and develop a strategy aimed at reducing operating costs at each cafe." In addition to the new store openings, Massimo's is presently in talks to acquire a Dallas-based bread company that would expand its offerings to its Java Centrale coffee cafes, hotel & restaurant accounts, and possibly to a potential major grocery account. Details are to be forthcoming. Commenting on recent business activity, Massimo's Vice President Crawford Shaw Sr. stated, "We are looking to become involved in several different facets of the food business, which if accomplished, would dramatically increase revenues for this company. We are aggressively seeking out new opportunities that would serve to enhance shareholder value exponentially." Massimo's is a commercial bakery of baked breads and rolls and has served the Dallas market for over 14 years serving various prestigious hotel and restaurant establishments. Massimo's is also the franchiser of the Java Centrale Coffee Cafe chain. For more information, contact Jeff Brommer of Investments 101, Ltd., at 800-749-0114. The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by Massimo da Milano, Inc.) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the food industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth ,and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of Massimo da Milano, Inc. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws, and market competition factors. SOURCE Investments 101, Ltd. /CONTACT: Jeff Brommer of Investments 101, Ltd., 800-749-0114/ (MDMI)