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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: stockman_scott who wrote (48042)	6/17/1998 10:06:00 PM
From: JPR	Read Replies (1) \| Respond to of 176387

Your ref: Dell's "Be Direct" global branding campaign at the following website: biz.yahoo.com <<<CHICAGO, June 17 (Reuters) - When it comes to building brands, ad agencies are starting to think big, says Brian Heffernan, the newly installed president of J. Walter Thompson Chicago. Two of his agency's biggest clients Dell Computer Corp.(DELL - news) and the Kraft Foods unit of Philip Morris Cos. Inc. (MO - news) -- recently announced details of major global branding efforts.>>> It appears that Brian Heffeman, the president of Walter Thompson Chicago , got the DELL of an AD idea from KRAFT FOODS. The trail blazing cool DELL MOUSE, too impatient to go through the maze, burns down the maze to ashes and cinders. (and darts through the burnt-out maze directly to the (KRAFT) CHEESE ). Neat idea. JPR