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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Fred J. Ledo who wrote (56495)	6/19/1998 12:25:00 AM
From: Jeff Hayden	Respond to of 58324

>>Of course Tyler doesn't know much. He is just a customer service rep and not tied into top management. He probably just gets emailed the latest guidelines for answering questions....<< Unfortunately, I don't think many of the remaining management has a clue as to how to dig out of their mess. When Iomega started their long road to save their ass by bringing out the Zip, they were a very lean and mean engineering, management and, particularly, marketing team. They put in the long hours needed to get the job done. But they were also following a marketing driven vision under Kim Edwards' leadership. They sure as hell ain't got that kind of drive and leadership now as far as I can tell. To be fair, it is definitely not easy to produce really great products as the Zip still is. But they've gotta try - really try. So far, their R&D output has been embarrassing considering the $MM spent. I think that's because they've lost that marketing/engineering/management teamwork. As to their general problems with selling present product, I think they haven't been aggressive at all in being competitive. The Jaz prices are predatory on the consumer - why for God's sake? If the damn thing can't be made cheap enough - drop it. A lot of their problems seem to come one after the other in a sort of parade. First they can't produce fast enough. Next they have quality problems. Then their prices haven't come down on an aggressive scale to stay competitive. And now, their new products seem not to follow intelligent direction guided by keen marketing. I do believe Clik! can be successful - in fact, very successful - if only marketing could do a good job defining what the hell Clik! should be. My goodness there are a lot of posts today - oops, yesterday! Jeff