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To: Anthony Wong who wrote (364)6/19/1998 3:49:00 PM
From: Anthony Wong  Read Replies (1) | Respond to of 1722
 
[PFE/LLY/JNJ] Pfizer's Schizophrenia Drug Doesn't Get FDA Approval

Bloomberg News
June 19, 1998, 12:37 p.m. PT

Pfizer's Schizophrenia Drug Doesn't Get FDA Approval (Update1)

(Adds background, updates shares, adds competitors, more
about schizophrenia market.)

New York, June 19 (Bloomberg) -- Pfizer Inc. said its
schizophrenia drug Zeldox failed to get marketing approval from
the U.S. Food and Drug Administration.

Pfizer, maker of the impotence pill Viagra, said it plans to
meet with FDA officials to discuss the agency's decision that
Zeldox isn't approvable at this time.

''We are obviously disappointed at this development, but
remain confident of the safety and efficacy of Zeldox,'' said
John Niblack, executive vice president and head of research and
development at Pfizer, in a statement. The company still plans to
try to win approval for the drug and company officials believe
additional studies suggested by the FDA can be conducted, he
said.

The FDA's initial decision on the drug comes as a blow to
Pfizer, as Zeldox was expected to be a powerful entry in the
multibillion dollar market for psychotherapies. It's good news
for Eli Lilly & Co. and Johnson & Johnson, which currently
dominate the schizophrenia market.

Shares of New York-based Pfizer fell 2 11/16 to 111 11/16 in
recent trading after the news, while Lilly shares climbed 1 7/8
to 67. J&J shares rose 1/8 to 75.

Pfizer officials weren't immediately available for further
comment on the release.

While schizophrenia only affects about 1 percent of the
population, drugs to treat the condition have proven to be a
growing market.

The growth comes as drugmakers develop better products.
J&J's four-year-old Risperdal was the first drug to treat
schizophrenia without the serious side effects of earlier drugs.
It's now losing share to Lilly's Zyprexa.

Zyprexa, approved by the FDA in late 1996, had $730 million
in 1997 sales. Risperdal's 1997 sales have been estimated at more
than $840 million. Zeneca Group Plc's Seroquel, meanwhile, had
sales of just over $50 million after winning FDA approval late
last year.

Schizophrenia affects between 2 million and 3 million
Americans, normally striking younger people, between the ages of
15 and 30. It's characterized by delusions, paranoia,
hallucinations and extreme withdrawal and apathy.

While the new drugs are more expensive, doctors are willing
to turn to them because of serious side effects associated with
cheaper existing treatments. These include twitching and
involuntary movement of facial muscles, a condition known as
dyskinesia.

Analysts had expected Zeldox to complete a triumvirate of
powerful new drugs from Pfizer, after the approval of the
antibiotic Trovan and its Viagra impotence treatment in recent
months.

--Kerry Dooley in Princeton (609) 279-4016 and Kristin Jensen in