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Technology Stocks : Ascend Communications (ASND) -- Ignore unavailable to you. Want to Upgrade?


To: gbh who wrote (49086)6/19/1998 4:03:00 PM
From: Kent Rattey  Read Replies (1) | Respond to of 61433
 
Gary,
"50" nice call.
Kent



To: gbh who wrote (49086)6/19/1998 4:13:00 PM
From: gbh  Read Replies (1) | Respond to of 61433
 
Very comprehensive article on ASND. Required reading for all.

I only posted the header and link. Let me know if you cannot access it and I will post it in multiple parts. It seems too big to post in one message.

Marketing 101: Can Ascend Get Back to Basics?

Ascend?s success in the marketplace has been predicated on the quality of its products. But can this
?silver-platter? existence continue? Many observers now say the company must adopt a new vision
and a far more cohesive marketing strategy to stay successful. Is it up to the challenge?

Susan O?Keefe

June 1998
telecoms-mag.com