Tripod, a Lycos Company, Signs barnesandnoble.com as Exclusive Bookseller
Business Wire - June 22, 1998 08:14
%TRIPOD LCOS %MASSACHUSETTS %COMPUTERS %ELECTRONICS %INTERACTIVE %MULTIMEDIA %INTERNET %COMED V%BW P%BW
WILLIAMSTOWN, Mass.--(BUSINESS WIRE)--June 22, 1998--
E-commerce Alliance Allows Tripod Users to Sell Books Online; Deal Also Extends Current Lycos Relationship
Tripod, Inc., (www.tripod.com), the fast-growing Web community, today announced that it has signed an electronic commerce agreement with barnesandnoble.com, the world's largest online bookseller. barnesandnoble.com will be the exclusive book retailer on Tripod.com, and will gain additional distribution power through the extension of its Affiliate Network with Tripod's more than 1.6 million members. With this announcement comes the additional news that barnesandnoble.com has extended its previous agreement with Tripod parent company, Lycos, Inc. (NASDAQ: LCOS), to appear as the lead bookseller on Lycos' popular navigation site.
Through participation in the Affiliate Network, Tripod members can sell books from barnesandnoble.com via their personal homepages on Tripod. Whenever purchases are made through these personal stores, the host member receives credit from barnesandnoble.com. This alliance comes hot on the heels of a similar announcement on April 1, 1998 of Tripod's agreement with CDnow, the leading music retailer on the Internet. Tripod's homepage builders are now offered the opportunity to build music stores attached to their personal sites with templates created by Tripod specifically for this purpose. Likewise, Tripod's bookstore template will offer members a simple and quick way to develop their own book commerce area on the Web.
"This alliance with barnesandnoble.com is yet another significant achievement for Tripod in the area of e-commerce," said Bo Peabody, CEO, Tripod. "This agreement showcases the strength of Tripod's loyal community of personal homepage builders for e-commerce providers -- especially with Barnes & Noble, whose leadership in the bookselling marketplace is well-known. Tripod is leading a revolution: the democratization of distribution. By allowing users to sell products like books on their own sites, Tripod users become entrepreneurs overnight."
"As we move our business forward, this relationship with Tripod exemplifies exactly where we want to be: linked with an established, leading online community," said Jeff Killeen, chief operating officer of barnesandnoble.com. "Our current affiliate program has more than 10,000 participants. With this relationship with Tripod and its more than 1.6 million members, we are expecting to significantly increase our traffic, visibility and distribution, while giving consumers greater access to the largest book retailer on the Web."
Tripod will be promoting barnesandnoble.com throughout its site via the Entertainment Zone and related "Pods" (communities of special interest). The opportunity to join barnesandnoble.com's affiliate network will be promoted through the popular Tripod Homepage Builder; it will be through this tool that members will be invited to open their own virtual bookstores.
About barnesandnoble.com
barnesandnoble.com is a leading online retailer of books and the exclusive bookseller to America Online (AOL)'s 12 million subscribers (Keyword: barnesandnoble). barnesandnoble.com also has exclusive partnerships with more than 10,000 Web sites through its Affiliate Network, including CNN Interactive, Lycos, and ZDNet. barnesandnoble.com continues to bring bookselling innovation to the Internet. It was the first online bookseller to offer deep discounts and the first to carry an extensive inventory on its shelves. Currently, the company stocks more than 650,000 titles in its state-of-the-art distribution center, which is the largest standing inventory of any bookseller online.
About Tripod
Founded in 1992, Tripod (http://www.tripod.com) is the fast-growing Web community for individuals who embrace the innovative and pioneering spirit of the Web. Tripod provides the Web's bes!t homepage publishing tools, as well as community and entertainment centered around 14 Zone topics: Entertainment, Computers/Internet, Jobs/Career, Home/Family, Women, Society/Culture, Health/Fitness, Fun&Games, Money/Business, Shopping, Teens, Cars&Trucks, Travel, and Sports. Headquartered in Williamstown, MA, Tripod is a wholly-owned subsidiary of Lycos, Inc. (NASDAQ: LCOS). Located at lycos.com, Lycos -- "Your Personal Internet Guide" -- is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests.
(c)1998 Lycos, Inc. (R)Lycos is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Lycos or their respective owners. All rights reserved.
CONTACT: For further information:
Kara Berklich
Tripod, Inc.
413/458-2265 x21
kara@tripod.com
or
Michele Lambrech/Eric Sokolsky
TSI Communications
212/696-2000 x211/x203
mlambrech@tsipr.com/esokolsky@tsipr.com
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