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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Gottfried who wrote (56710)	6/22/1998 12:52:00 PM
From: Ken Pomaranski	Read Replies (2) \| Respond to of 58324

<< BTW: everyone who wants a new car already has one. So the automobile business is going to die.<g> >> You and Mr. Mark still don't quite understand. The automobile is a CONSUMABLE, and is required to live. It's the perfect product. Computers are ALMOST the same, as they become obsolete every 3 years or so. The ZIP drive, on the other hand, follows the normal 'FAD' product lifecycle, which is a very nice curve which has an upslope, peak, then downslope. Why you may ask? Because a ZIP customer buys 1 ZIP drive, a dozen disks, and PRESTO, they are set for life. The Customer is done, no guarenteed repeat business, no repeatable revenue, etc.. The ZIP is not a necessity. You guys must understand this concept to fully understand what is happening to Iomega right now and why they cannot get themselves out of it.... kp