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To: Jetter who wrote (14801)6/22/1998 1:39:00 PM
From: Secret_Agent_Man  Read Replies (1) | Respond to of 50264
 
FACTThis is from
The Stock Detective's "How To Short" (with my CAP emphasis):
-----------
"A successful short seller combines a sober eye for FUNDAMENTAL VALUE
with aggressive market timing instincts. An investor who sells short
needs an ANALYTICAL understanding of how to VALUE a COMPANY's BUSINESS
in order to identify overpriced stocks. A short seller also needs to
seize the opportunity when the price dynamics signal a selling
opportunity. A successful short seller combines the traits of a
long-term investor with a short-term speculator by using his or her
skills and understanding of financial statement analysis, industry
knowledge, financial projections, money-management, price trend
recognition, risk-reward analysis and emotional discipline to identify
and profit from short selling opportunities. (...)

How do we solve the price change dilemma? A short seller has to find
stocks that buyers are willing to pay a high price for now, but will not
be willing to pay a high price for in the future. Additionally, the
short seller must understand why buyers are paying a high price for the
target stock. If the short seller thinks that these reasons will
disappear in the future, then the short seller has found a short sale
candidate.

The Triggering Event and the Reevaluation

As discussed above, a stock is worth what the market will pay for it.
For a short sale to be successful, the overvaluation of the stock has to
be temporary. The market must reevaluate what it will pay for a stock
and decide that it will pay significantly less than it paid before.

An event (or series of events) is needed to trigger the reevaluation.
The specific event depends upon the story the market told to justify the
original high stock price. If the story is that the target stock's
earnings are growing at 50% a year, then the trigger could be a poor
earnings report. If the story is that the target company has a unique
wonder product then a competitor's introduction of a similar,
lower-priced product would make the target company less attractive. If
the target company is mainly attractive because of its dividend yield,
then a sustained increase in bond yields could make the target company
relatively less valuable.

A short seller should identify a trigger event for the target stock.
When this trigger event occurs, in the short seller's judgment, the
market will reevaluate downward the prospects for the stock and the
price will fall. It is more risky to sell short a stock when you cannot
identify a triggering event and when you think it will occur. Without a
reason for the market to rethink its optimism toward the stock, its
price can stay high and keep going higher."


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