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To: Jacques Chitte who wrote (33971)	6/23/1998 10:20:00 AM
From: Don Dorsey	Read Replies (1) \| Respond to of 50808

Division I Coaches Discover Benefits of Digital Video Business Editors PARK RIDGE, N.J.--(BUSINESS WIRE)--June 23, 1998--Sony Electronics and the American Football Coaches Association (AFCA) have teamed up to educate college football coaches on the benefits of documenting practices and games through the use of state-of-the-art video technology. Sony is currently supplying DVCAM(TM) professional digital video equipment to selected Division I-A institutions to showcase the technology developed by the company. According to Robert Ott, vice president of VTR marketing for Sony Electronics' Broadcast and Professional Group, DVCAM equipment will offer these coaches excellent video quality in harsh conditions, long running time on lithium ion batteries and DVCAM video cassettes, as well as easy editing with pristine "cloned" duplicates for distribution when editing is done. "There is no mystery as to what coaches and their video coordinators are looking for in a video system. They need good video quality, durable and easy-to-use equipment and reasonable costs," Ott said. "The DVCAM format offers exceptional pictures, reliable equipment and simple operation at prices similar to SVHS equipment, which many of these schools were using. Sony's line made this program easy to enact because it offered everything athletic departments need." "We are always interested in making sure our coaches are aware of the latest technology available being used in this profession," said AFCA executive director Grant Teaff. "This enhances their professional growth and at the same time allows them to to do their jobs more effectively. We have developed a cordial relationship with Sony and appreciate what they are doing to educate our coaches and support other programs." According to Teaff, the first schools to participate include the University of North Carolina, Syracuse University, Brigham Young University, University of Georgia, Ohio State University and Baylor University. More schools in other divisions are expected to be added as the program is expanded. About Sony's DVCAM Equipment Sony's DVCAM equipment includes the ES-7 EditStation(TM) editing system, the TX-7 Triax camera control system, the DSR-PD1 hand-held camcorder, the DSR-200 shoulder-mount camcorder, and the DSR-130 DSP camera/recorder system comprised of the DSR-1 dockable recorder and the DXC-D30 DSP camera. Sony also offers a switchable 16:9/4:3 aspect ratio camera, the DXC-D30WS, and the TX-7 Triax camera control system. DVCAM VTRs include the DSR-1 dockable recorder, the DSR-30 editor/feeder, the DSR-60 player, the new DSR-80 editing recorder and the DSR-85 high-speed editing recorder. Designed for use together as a complete production system or as individual components to be integrated into existing digital or hybrid suites, Sony's DVCAM components offer a number of compatabilities and configurations.