To: j g cordes who wrote (5294 ) 6/25/1998 2:30:00 AM From: pat mudge Read Replies (1) | Respond to of 18016
NN makes Thursday's Financial Times: >>> THURSDAY JUNE 25 1998ÿÿUK & Irelandÿ GEC/SIEMENS: Global forces at work Alan Cane on the market changes behind the deal The UK market for telecommunications equipment - worth about œ6bn annually - has changed considerably over the past 10 years. The cosy relationship which existed before 1989 between British Telecommunications, the UK's largest telecoms operator, and its principal suppliers, Plessey and GEC, has vanished. Today, manufacturers from across the world are seeking business from the 200 or so UK-based network operators. GPT, which came into being in 1989 after GEC of the UK and Siemens of Germany teamed up to take over the UK electronics group Plessey, remains BT's main supplier. But increasingly BT is buying from other sources - Ericsson of Sweden, Northern Telecom of Canada and US manufacturers of data communications equipment including Cisco and 3Com. Lucent Technologies, formerly the manufacturing arm of AT&T, the largest US telecoms operator, also has a foot in the door. The demand for new telecoms equipment is being driven both by the emergence of new operators and by the demands of a market migrating from mainly voice to data transmission. The newer operators such as Colt and Esprit are installing networks based on the most advanced technologies, and longer standing operators are having to invest heavily to avoid being left behind. Yankee Group, the marketing consultants, forecast total European spending on telecoms equipment of $171bn (œ102bn) in 2000, $150bn by established operators and $21bn from the more recent market entrants. These statistics explain why Siemens is willing to sell its 40 per cent stake in GPT for what analysts say is a low price - so that it can compete in this fast-growing market through businesses over which it has management control. They also explain the enthusiasm of GEC for retaining the company and wrapping it into Marconi Communications. As a telecoms manufacturer GPT has performed quite well, making profits last year of œ172m on sales of œ1.17bn and developing a global position in pay phones, smart cards and "synchronous digital hierarchy" (SDH or Sonet) one of today's key technologies. But as a joint venture it has not been a success. Neither partner has been satisfied with the outcome. GEC felt Siemens was attempting to compete with it, while Siemens felt frustrated by the lack of control dictated by its minority position. Siemens will now compete with GEC and other manufacturers through two companies, Siemens Telecom Networks and Siemens Newbridge Networks. "The formation of these companies," said Alan Wood, chief executive of Siemens UK, "signals Siemens' intention to strengthen its overall position in the UK telecoms market". STN will sell directly to network operators, the first time the company has been directly represented in the UK public telecoms area. >>>> <<< THURSDAY JUNE 25 1998ÿÿUK & Irelandÿ SIEMENS: Restructuring for stronger telecoms presence By Andrew Fisher in Frankfurt Siemens' restructuring of its UK telecommunications business is part of its new thrust to build a stronger presence in the world's leading information technology and communications markets. It is also a further move towards greater clarity in the German company's widespread geographical and industrial activities, which many analysts think has been slow to emerge. Two months ago, Siemens announced that it would integrate its activities in public communications networks, private communication systems and information systems. These I&C businesses, with sales of nearly DM50bn (œ17bn), account for some 40 per cent of its turnover. But, as with the I&C move - in which it made only a partial exit from the problematic personal computer business - some analysts felt yesterday's announcement left much to be desired. Mark Davies Jones, at Salomon Smith Barney, said: "It is bowing to the inevitable, as the GPT joint venture had been unstable since it was initiated and had to go one way or the other." Siemens said it wanted to expand its telecommunications business in the UK, the first European market to be liberalised, and now took the line that it only wanted to be in joint ventures where it had the majority. In global terms, Siemens aims to reinforce its competence in such high growth sectors as mobile telephony and broadband data transmission technology. Roland Koch, a Siemens director, said: "Our global competitiveness depends on these growth sectors." The company is keen to expand further in the US. It has denied rumours that is planning a bid for Motorola, but is certainly considering acquisitions to augment its growth. The speed at which the market is changing may force it to make further moves to keep up with the competition.>>>