Another reason TI would want AMD. See highlight.
<<<AMD At SuperComm: "Building the World Network" One Chip At a Time; Latest Semiconductor Products Showcased At Atlanta Event
Business Wire - June 08, 1998 08:15
SuperComm
ATLANTA--(BUSINESS WIRE)--June 8, 1998--Amid the noise and hype of SuperComm, one of the telecommunication industry's largest tradeshows, one company is quietly delivering the semiconductor solutions that are the building blocks of the world telecommunication network.
AMD (NYSE:AMD) semiconductors already play a role in nearly every telephone call, fax, E-mail message, file transfer, web surf and electronic commerce transaction, and AMD is continuing its leadership in telecommunications technology with innovative new products. From the central office switch to the router to the handset to the computer and everywhere in between, AMD chips are "Building the World Network."
"The challenge in telecommunications technology is not just getting something to work in the lab, but being able to apply those powerful technologies to products which are reliable, affordable, easy-to-use and won't be obsolete tomorrow," said Gary Ashcraft, vice president and general manager of AMD's Communication Products Division.
"AMD's mission is to help our OEM customers succeed by providing semiconductor solutions that enable them to offer the industry's best products."
AMD's latest communication, networking and logic products will be on display at SuperComm, with product experts on hand to help engineers and designers build successful products using AMD semiconductors. AMD's new product highlights include:
AMD Comm86(tm): Embedded processing power for telecommunication applications
The power of the x86 architecture is now optimized for communications applications. AMD's new Comm86 family of embedded microprocessors gives designers all the benefits of using the x86 instruction set -- scalability, mature development tools and the largest pool of programming talent -- and adds communication-specific features such as on-chip USB controllers and HDLC channels.
The result is a family of powerful, cost-effective communications controllers which save board space, reduce parts count, lower costs and shorten development cycles. The first member of the Comm86 family, the Am186CC(tm) communications controller, features a high-performance 186 processor core and is available now, with development tools available from AMD's FusionE86(SM) partners.
Advanced Linecard Chipsets: A new generation of semiconductors for provisioning subscriber circuits
AMD is the world's foremost merchant supplier of integrated circuits for telephone linecards, and the next generation of silicon solutions is available now. The AQSLAC (Advanced Quad Subscriber Line Audio Processing Circuit) and HVASLIC (High Voltage Advanced Subscriber Line Interface Circuit) are the industry's most integrated linecard semiconductors and eliminate the need for external hardware by adding built-in test and monitoring functions.
This integration enables equipment OEMs to make equipment which is not only cost effective at initial provisioning, but continues to produce cost savings in service. 900-MHz Spread Spectrum chipsets: Highly integrated, feature-rich semiconductors for the latest in cordless telephone technology
900-MHz spread spectrum technology is the most advanced cordless phone technology on the market, offering digital clarity, enhanced range and built-in encryption. AMD's newest 900-MHz spread-spectrum chipset is designed to give OEMs more design options at a lower cost with a faster time-to-market.
The chipset consists of a controller chip, the Am79C440 direct sequence spread spectrum (DSSS) controller, and a radio transceiver chip, the Am79RF440 radio transceiver. The chips allow OEMs to offer all the benefits of 900-MHz digital spread spectrum technology at competitive prices and can be used directly in existing designs or as the foundation of new cordless phones.
Home Networking: High-speed home LANs using existing telephone wiring are here now
AMD is bringing the power of networking to home users in an extremely easy-to-use, yet inexpensive format. AMD, a leader in delivering highly integrated Ethernet silicon solutions, has partnered with Tut Systems Inc. to provide a new generation of solutions for the home network.
Instead of connecting multiple PCs and peripherals using Category 5 twisted-pair cabling and Ethernet repeaters, a revolutionary high-speed home network technology called HomeRun(tm) allows users to install a 1.0 Megabit per second local area network using existing in-house phone wire without impacting regular telephone service.
ADSL technology: Industry partnerships advancing the standard for high-speed data over existing copper wires.
AMD is an active member of the Universal ADSL Working Group (UAWG), an international consortium of semiconductor manufacturers, computer companies and telecommunication service providers working together to establish international standards to accelerate the availability of affordable, high-speed Internet access technology.
AMD is also a partner with Alcatel and has announced a collaboration with Alcatel to license and manufacture Alcatel's ADSL (Asymmetric Digital Subscriber Line) DMT (Discrete Multitone) technology for both full-rate and reduced rate (or splitterless) ADSL solutions.
This alliance increases the availability of Digital Subscriber Line (DSL) products for the global telecommunications market. AMD and Alcatel will have live booth-to-booth ADSL demonstrations on display at SuperComm.
About AMD Communications Products
AMD offers a range of ICs for data and voice communications. AMD's silicon-based devices for Ethernet, wireless telephony, public network infrastructure, wireless local loop, ISDN and low-power Flash memory enable a range of personal and networked communications solutions.
About AMD
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces processors, flash memories, programmable logic devices, and products for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $2.4 billion in 1997. (NYSE:AMD).
Note to Editors: Readers may obtain additional information by calling 800/222-9323 or 408/749-5703.
AMD, the AMD logo and combinations thereof are registered trademarks and Comm86, Am186 are trademarks of Advanced Micro Devices Inc.
General Notice: Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.
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