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Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU) -- Ignore unavailable to you. Want to Upgrade?

To: BlueFox who wrote (9523)	6/24/1998 2:17:00 PM
From: PartyTime	Read Replies (2) \| Respond to of 18444

More interesting reading: HOW THE WEB WAS WON WEDNESDAY, JUNE 24, 1998 When Big-Time Web Advertisers Will Spend Big-Time Bucks Annette Hamilton, Executive Producer ZDNet AnchorDesk Surfing the Web last week, I had a feeling of deja vu. Maybe it was the flashy graphics. The scrolling tickers. Or the winking, come-hither ads. Suddenly, I knew I had seen this before. In Las Vegas. As Jesse mentioned in a recent Berst Alert, Web advertising has not been a slam-dunk. Banner ad click-through rates have dropped into the 1% range, leading some advertisers to engage in brazen attempts to get attention. It is not always a pretty site... er, sight. I normally associate this shameless hucksterism with Las Vegas. Not with the super-slick, hyper-researched "image" campaigns mounted by big advertisers on television and in print. So when will we see big-name, big-bucks image advertising on the Web? Not until the Web can deliver these three elements: 1. Reliable audience measurement. Advertisers want to know what they are getting for their money. TV has its Nielsen ratings. Radio has its Arbitron. Print has its audit bureaus. So far, the Web has not produced a comparable measurement that is understood and accepted by all (though several companies are trying). 2. Easy campaign administration. With so many ways to slice the audience, administering Web campaigns can be a huge headache. Again, companies are trying, but none of the solutions work across all of the Web. 3. Creative headroom. Coca-Cola, Nike, Lexus and other brand companies want to deliver slick, sophisticated images -- something that's still difficult on today's bandwidth-constrained Web. For me, Las Vegas is an interesting place to visit. But for the most part it gives me what Jesse calls "vuja-de." The eerie sense you've just seen something you never want to see again. Hopefully, the Web won't have a similar long-term effect on mainstream advertisers. Which Web ads are your favorites? Or at least, most memorable? Use the TalkBack button below to send me a note about it. I'll post some of the best responses beneath this story. And Don't Miss Annette's Recent Columns... What Teens Really Do on the Web Who is Surfing for Sex in Your Office? Why You Need a Bigger Web Budget