To: anthony karpati who wrote (2189 ) 6/24/1998 3:36:00 PM From: art slott Read Replies (1) | Respond to of 4748
BusinessWire, Wednesday, June 24, 1998 at 15:19 NEW YORK--(BUSINESS WIRE)--June 24, 1998--William Samuels, Chairman and Chief Executive Officer of ACTV, Inc. (NASDAQ:IATV) today said that AT&T's announcement that it will purchase Tele-Communications, Inc. (TCI) is a powerful endorsement of digital cable. ACTV has an affiliation agreement which will enable TCI to introduce ACTV's digital "Individualized Television" programming in conjunction with FOX Sports Southwest to digital homes in TCI's Dallas-area cable system. The agreement calls for potential future distribution nationwide. ACTV uses patented software technologies to create state-of-the-art programming for the emerging digital cable and Internet platforms. "We welcome AT&T's commitment to cable and believe it serves as a strong endorsement of the digital cable platform. It is excellent news for companies like ACTV," said Samuels. "This deal, along with the efforts of numerous cable operators and technology companies such as General Instruments, will help bring to fruition the almost limitless opportunities made possible by digital cable." ACTV's patented digital technologies empower viewers to be the director of the programming they are watching. For sporting events, ACTV's digital "Individualized Television" technology offers more than 60 viewing options like Star Cam, which focuses on one featured player; Instant Replay on demand; in-depth statistics; scoring summaries; and relevant feature stories and interviews. At the touch of a button, a viewer can seamlessly switch between game action and a multitude of options. ACTV's digital programming technology can similarly enhance a variety of television genres including, but not limited to, news, game shows, educational programs, and advertising. ACTV has relationships with many of the dominant players in the digital cable and Internet fields, including two companies which hold an equity interest, General Instrument Corporation (NYSE:GIC) and The Washington Post Co. (NYSE:WPO). General Instrument is integrating ACTV's patented software into all of its current and future digital set-top boxes. The company has developed strategic alliances with Tele-Communications, Inc. (NASDAQ:TCOMA), FOX Sports Net, Cablevision's (AMEX:CVC) Rainbow Sports, and The Sarnoff Corporation, a leading developer of digital technology. ACTV, Inc. and its wholly-owned subsidiaries, ACTV Entertainment and ACTV Net, are based in New York City and have offices and production facilities in Irving, Texas. The company's Web site can be found at actv.com . CONTACT: Mike Rosen Bratskeir & Company