To: Steve Porter who wrote (58748 ) 6/25/1998 12:35:00 PM From: Tony Viola Respond to of 186894
Steve, Dale said: "That will allow them to continue to be profitable even while Cyrix/AMD continue to lose money. Do you see this changing anytime soon?" You, Steve said: "Well if they all continue to compete head to head to head all of them will end up losing money." FWIW, article in the San Jose Mercury News Monday said they expect Xeon, and then Xeon/Merced to drive the earnings picture at Intel for the next five years. AMD and Cyrix have no chips to compete with Xeon and Merced. If the SJMN is right, and their premise has also been batted around here a lot lately, AMD and Cyrix will be competing with Intel in a niche (although important) market only. To me, it also says that AMD and Cyrix can't cause Intel to lose money. This is because the price umbrella for Xeon and Merced is going to be so wide, and there will be no need to bring it in without any competition, that those chips will be almost embarassingly profitable (once important errata are obliterated ;-)). Very high acceptance and sales of these chips is expected, what with NT explosive growth vs. UNIX, or, heck, Solaris growth also. Essentially all the major server players have announced server development around Xeon and Merced (even Sun and SGI for Merced ). Intel should sell boatloads of them. Only Intel execution, or lack of same, can ruin this picture. All AMD and Cyrix can do is to push Intel gross margins down toward 50%, which Intel has been predicting anyway. 50% ain't as good as 60%, but it's still almost obscene in this or any business. Bottom line is Intel should get excellent margins from the high end chips, small margins (but positive) from low end chips. Tony