from tradealert.com............... on SEVL
With the release of Windows 98 today we are looking for an upside reaction. 6 million float per Market Guide and 1.8 million short as of May 1998. This previous release ran SEVL from 1 3/4 to a high of 13 the next day on record volume of 28 million shares. 7th Level & WavePhore Team Up to Provide 7th Level's Breakthrough Character Animation Technology to WaveTop Advertisers and Content Providers Business Wire - April 21, 1998 08:28 DALLAS--(BUSINESS WIRE)--April 21, 1998-- 7th Level's Intelligent Agents Will Enhance WaveTop's Next-Generation Broadcast Experience In a move to expand its Internet animation technology to next-generation broadcast platforms, 7th Level, Inc. (NASDAQ: SEVL) today announced that it has entered into an agreement with WaveTop, a business unit of WavePhore, Inc. (NASDAQ: WAVO), to distribute 7th Level's character animation technology with WaveTop content and advertisements to WaveTop end users. WaveTop currently broadcasts Web content to home PC users in 50 major markets encompassing two-thirds of U.S. households. In addition, WaveTop's enabling software will be part of the Microsoft Windows 98 operating system, which is expected to begin shipping in late June, this year. Pursuant to the terms of the agreement, WaveTop will market 7th Level's powerful character animation technology to its advertisers and content providers to enable these WaveTop partners to create highly interactive, media-rich advertisements and content. With 7th Level's easy-to-use "intelligent agent" preparation tools, WaveTop customers will be able to customize ads and content quickly, with characters which are highly interactive. WaveTop's ability to deliver high-bandwidth applications to the home without the download delays associated with modems allows advertisers to send more creative multimedia advertisements such as movie and video clips, games, software downloads and microsites. The high bandwidth advertisements are stored on a user's hard drive, so interaction is instantaneous and users are not required to go online when they click a banner ad. A typical banner ad on the Web is currently 12k. WaveTop is able to offer advertisers ads starting at 100k and as high as 2 megs., which will allow WaveTop partners to take advantage of 7th Level's multimedia technology. "We are thrilled to be able to partner with WaveTop to bring our intelligent character agent technology to the next-generation data broadcast platform," said Curt Marvis, 7th Level's Sr. Vice President of Business Development. "As the TV and PC converge, brand recognition and differentiation will be achieved by those companies that take greatest advantage of the interactive potential of the new broadcast medium. Our technology allows WaveTop content providers and advertisers to capitalize on the full potential of this new medium by creating interactive, intelligent characters which truly bring advertisements and other forms of content to life," said Marvis. "7th Level's character animation technology provides an innovative tool for our partners to deliver interactive promotional and advertising messages to their audiences," said Sandy Goldman, Sr. Vice President-General Manager. "WaveTop's advertisers and content providers will be able to update messages and advertisements to the user transparently, and 7th Level's intelligent agents have the added-value of serving as branding vehicles for product identity. From the standpoint of interactivity, 7th Level's character technology is truly a breakthrough for data broadcast." WaveTop's alliance with 7th Level now takes 7th Level's technology into the "broadcast" arena. 7th Level has been repositioning itself as a leading developer of Internet tools and technologies, and the company intends to leverage its technologies into new midband and broadband delivery systems. According to Richard Merrick, 7th Level's Chief Strategist, "WaveTop's endorsement of our technology for the data broadcast medium is especially significant to us as we move to horizontally integrate into broadband platforms, as well as mid and narrowband." 7th Level's Internet technology is the first of its kind for preparing and streaming real-time, intelligent, interactive animation over the Internet and other networked delivery systems. 7th Level, Inc. (NASDAQ: SEVL) is a developer of leading-edge technologies which can be used by anyone to quickly and easily create rich media content for use in advertising, e-commerce, training, customer support and other e-business applications. Additional information on 7th Level is available via the Internet at www.7thlevel.com. WavePhore, Inc., (NASDAQ: WAVO) is the global leader in connecting people with compelling information in the office and at the home. The corporation is headquartered in Phoenix, AZ and composed of three business units: WavePhore Networks, WavePhore Newscast and WavePhore WaveTop. WavePhore Networks, the industry leader in data broadcasting, provides flexible, high-speed data delivery for information publishers to more than 80,000 sites worldwide. WavePhore Newscast is the Web's premier business infosource for enterprise-wide use. WavePhore WaveTop is the first free, advertising-supported, nationwide data broadcast system to deliver multimedia content to TV tuner-enabled PC's in the home. Additional information on WavePhore is available via the Internet at www.wavephore.com, www.wavetop.net, www.wavo.com, and www.newscast.com. Certain of the above statements regarding 7th Level and WavePhore constitute forward-looking statements, which may involve risks and uncertainties. Actual results could differ materially from such forward-looking statements as a result of a variety of factors, including, but not limited to, technology changes, competitive developments, industry and market acceptance of new products and services, risk factors listed from time to time in 7th Level's and WavePhore's SEC filings. All trademarks and registered trademarks are the property of their respective owners. CONTACT: For 7th Level Media Bender, Goldman & Helper 310/473-4147 Jenny Rosas e-mail: jenny_rosas@bgh.com Stacey Johnes e-mail: stacey_johnes@bgh.com Jennifer Mellios e-mail: jennifer_mellios@bgh.com or Investors Hudson Stone Gary Fishman/Susan Romero, 212/527-4808 e-mail: gfish82403@aol.com or WavePhore and WaveTop Media Neale-May & Partners Bernadette Callahan, 650/328-5555 x120 e-mail: callahan@nealemay.com or Investors WavePhore Investor Relations Jennifer Schreier, 602/952-5500 x239 e-mail: jschreier@wavephore.com |