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To: Ron Mayer who wrote (58800)6/25/1998 7:55:00 PM
From: Darren  Read Replies (1) | Respond to of 186894
 
Does anyone know the name for this marketing technique?
In the COKE case, a mistake.
In the INTEL case, product diversification.

I'm not sure you can compare chips and soda pop, but you have the beginnings of a good lunch.



To: Ron Mayer who wrote (58800)6/25/1998 11:19:00 PM
From: Francis Chow  Respond to of 186894
 
Does anyone know the name for this marketing technique?

I enjoyed your post <g>. There is a sleezy sales technique called
"bait and switch." Perhaps we can call this one "beat and switch."


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