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Non-Tech : The Children's Beverage Group (TCBG) -- Ignore unavailable to you. Want to Upgrade?

To: Feraldo who wrote (347)	6/25/1998 7:26:00 PM
From: REW	Read Replies (1) \| Respond to of 2452

Just an add-on from an outsider. .17 is what TCBG will sell to the merchandiser. The product will then be marked up. I would expect to be able to still have a very nice margin. Go to the store and look at the prices of other off brands. Most have been around for awhile. They must be able to make it with their pricing arrangements. REW

To: Feraldo who wrote (347)	6/25/1998 9:09:00 PM
From: Bert	Read Replies (1) \| Respond to of 2452

Feraldo, Maybe I'm missing something here...Why would Winn-Dixie, WalMart, ad nauseum, commit to stocking their shelves with a uniquely packaged product that they believe will be an on-going producer of revenues for them if they didn't believe the producer, who also holds the key to the packaging process, would be around for the duration. I don't think they want to hook millions of kids on the drink and the novelty of the packaging, then have to tell them "we don't stock it any more, and there won't be anymore with that packaging". I think all this profit margin projection, comparison stuff is pure speculation and a waste of time...trust the large companies that are going to do business with TCBG...I think they have it figured out better than any of us...Good Night. Regards, Bert