Infostor doesn't have an online issue yet. This is what they say sbout the publication;
media-mark.com
Tracking Tech Media - July 22, 1997
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InfoStor Sets Oct. Launch Aimed
At 30,000 Storage Professionals
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The "technology-oriented" magazine will carry bylined technical features by vendor contributors.
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Simpson wants the "complete" PR package, including art work, but don't send products; only announcements about them.
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PR folks representing storage companies have a new placement opportunity with Pennwell Publishing's latest startup magazine, InfoStor. It premieres in Oct., followed by a 2nd charter issue in Dec. then begins regular monthly frequency with the Jan. issue.
Editorial content will be directed to a controlled circ. of 30,000 storage professionals-about 70% of them storage "channel" (e.g., systems integrators, VARs, OEMs) and 30% storage-focused IS managers. "We feel there's really nothing else out there addressing this market," says Dave Simpson, ed.-in-chief.
InfoStor will cover all storage products, including adapters/controllers, disk and disk subsystems, tape, optical and storage software, says Simpson, 42, who works from Laguna Beach, Calif., for the Nashua, NH, based publication.
The standard-magazine format book has no online edition but will eventually, although "we don't have a time frame on that," says Simpson, who stresses InfoStor is "a technology-oriented" publication. It will carry no corporate profiles "as such."
Editorials, news, features, columns/opinion and products will make up the front of the book. "There will be an opportunity for vendor-contributed technical features that, generally, will not be self-serving," he says.
The exception will be a technology primer article each issue in which a vendor can present an indepth review of its own technology-"but it has to be an emerging, not existing, technology," Simpson says. Example: Terastor, a company that will be shipping product in early '98, is scheduled for a debut issue tech primer piece.
PR Tips: New-product press releases should be faxed; story pitches should be made via phone or e-mail. "As long as it's storage-related, we're open to releases, queries, story pitches, press kits, sources," he says.
Send photos, charts, graphs other visuals-"anything that would normally be part of a press release. We want the complete package," says Simpson. But don't send products directly; just information about them, and send it as early as possible "because we're a monthly," he notes.
Lead time for product news is approximately 1 to 1-1/2 months; initial contact for story pitches is 3 months or more prior to the issue's cover date.
InfoStor has a working relationship with a Pennwell sister publication, Back Office, a Windows NT-specific magazine. InfoStor may use some of its stablemate's product reviews but will not do its own hands-on reviews.
Folio for the first issue is about 64 pages total. "We expect the magazine to grow fairly rapidly in a pretty hot market," |
