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To: Tony van Werkhooven who wrote (922)6/26/1998 1:34:00 PM
From: NeuroInvestment  Read Replies (2) | Respond to of 1491
 
Your assumption is quite correct. However, in appraising the benefits/costs of bringing in an allergy-targeting sales force, one can decide to see to what degree that market will be tapped otherwise, via advertising, etc....i.e. how much does one need the marketing partner, and at what price. I suspect the deal will ultimately be done, but only after some preliminary information regarding the 'osmosis' of Alrex into prescriber awareness is in. NeuroInvestment (www.neuroinv.com)