To: blrmkr who wrote (5174 ) 6/29/1998 7:30:00 AM From: Shibumi Respond to of 93625
>>That may be so, but these are just motherboards that AMD says their processor will work with. They are not manufactured by AMD, and neither is the chipset (as you pointed out). So I still see no way for Rambus to glean 4% from AMD or any other processor vendor,<< You're absolutely right, there is no ***direct*** transfer of cash from AMD to Rambus (note: this would not be the case for a vertically integrated microprocessor/chip set manufacturer). However, when Compaq or whoever is negotiating with AMD (or other alternative microprocessor vendors) to use their device, they negotiate based on what the anticipated savings of using the microprocessor will be in a PC -- not just on what the microprocessor by itself costs. Thus, there are only two places that you can take this royalty out -- either on the clone microprocessor side or the chipset side. I have no idea what Via's revenue/margin stream looks like -- but I'd be incredibly surprised if Via took the full hit on the royalty payment without increasing their chip set price -- and thus causing AMD to become slightly less cost effective unless the correspondingly lowered their microprocessor price. >>This really implies nothing about Via's plans for or against using Rambus technology in their chipsets. As I have said in a previous post, this information would be very useful. If they in fact do endorse RMBS, it would be more fuel for the fire. If they don't, well, competition is good!<< Several hundred posts ago, someone posted a reference to some AMD vice president complaining about Intel's "monopoly" and noting that if Intel endorsed Rambus, then Rambus by default would be the industry standard. This is actually the first time I thought of AMD getting hurt by Intel's selection of Rambus. Also, several hundred posts ago, someone posted information concerning the deal that Intel had struck with Rambus. I believe that this deal means that Intel gets the Rambus processor-side technology for free. Certainly I've never seen a revenue projection from any analyst with revenue coming in from Intel licensing fees.