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To: Due Diligence who wrote (27772)6/27/1998 11:11:00 PM
From: Bullhorn  Read Replies (2) | Respond to of 34592
 
What is so great about sponoring a race car other than the privilage of replacing the engine, buying drinks, or am I missing something?? All the drivers drinking out of TCBG containers??

I do believe TCBG is a winner, just the race car thing is a expenditure, talked into by WalMart?? A tax right off??

Agaun, you can sell 1 million items to WalMart for the same profit of selling 100,000 to smaller retailers. Why all the work, unless you are after Walmarts for exposure, then once exposed move on. Volume is the key w/Walmarts/Costco's etc and they expect the best price which means low mark up.

Just my opinion. I have some TCBG, but not for the Walmart deal.

Bullhorn