To: tonyt who wrote (7885 ) 6/28/1998 12:00:00 PM From: jawd Read Replies (5) | Respond to of 164687
>AMZN is perceived as the flagship of internet stocks. By who? AOL is perceived as the flagship of internet stocks. AMZN will not drag down the sector any more than KTEL did. AOL existed as a proprietary online service in competition with Compuserve long before the internet became popular. KTEL has existed as a compilation record company for probably 20 years using TV ads to generate sales. AMZN is unique in that it was created specifically for the internet. Amazon.com is now a household name worldwide, whereas, Barnes & Nobel is unknown. I know this because I live on a small Caribbean island and even people who are only remotely interested in the internet are familiar Amazon.com. Which other newly created internet business can claim such high name recognition? Which other NCIB has so many millions of customers already? Amazon's new logo states "Books, Music & More" which tells you that they have no plans to limit themselves to Books & Music. For instance, on Amazons front page now you can see they are selling a Microsoft Windows 98 Resource Kit (book & CD) - what's to stop them from starting to sell a full range of software tomorrow? How long do you think it'll be before they add videos to the mix? He who strikes first, normally wins the battle. In my reckoning, there is no other business on the internet that compares with Amazon's current position or its potential. They were the first to hit, and hit hard. I don't see them allowing their business momentum to weaken. All it takes is a one page press release announcing videos or software to send this stock through the roof again. The CEO probably has a stack of such press releases describing new innovations sitting on his desk ready to be fired off one by one at the most appropriate time to ensure continued momentum. I still say that Amazon.com is perceived as the premier internet marketing company, as well as the premier internet stock according to its recent performance. If AMZN were allowed to crash, it would call into question the whole viability of investing in internet stocks. I don't think AMZN is going to sink so easily - but the next week will tell. My guess is that by Friday, after a dip in the next day or two, it will be back in the 85/95 range.