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To: Andrew who wrote (7937)6/28/1998 10:08:00 PM
From: CanynGirl  Respond to of 164687
 
Webvertising isn't just about clickthroughs anymore. It's about awareness. I know, because I've done both types of webvertising. In fact, I bought AD space based on impressions, not clickthroughs. This is becoming a common practice for products and brands. It's Pepsi, Intel, Tide, etc. advertising their brands. Companies like Pepsi don't really expect you to visit their website, but they still need to reach the internet users. JMHO.


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