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Non-Tech : NetBank(NTBK)-formerly Atlanta Internet Bank -- Ignore unavailable to you. Want to Upgrade?


To: Goolie2 who wrote (666)6/29/1998 12:46:00 PM
From: Toby Zidle  Respond to of 2414
 
There is a rebuttal of the Gomez analysis posted on the Yahoo board by CaptainNemo 2. Quoting his posting:

Here is an article by Gomez "Advisors";

gomezwire.com

Here is my reply to the criticism of this e-banking;

1] "Banks can't offer the eye-catching discount needed to jump-start consumer
usage. Brokers reduced the cost per trade from $100 to less than $30 when they
moved to the Internet. Internet banks don't have a similar discount available. "

Wrong. This company has already done it with 4% checking.
It is possibly to have a positive cash flow by banking with this
company, unlike all the other banks.

2] "The services aren't habit forming...yet. Internet investing is fun and
habit-forming. For example: investors turn up on broker Web sites several times
a week to check portfolio values, get stock quotes, and do research. Banking
customers use the product much less often. A silver lining: Banks could use
online bill payment and presentment to radically increase usage and promote
habituation. "

E-banks don't make money by the number of trades a customer
does !!! They make money on the total deposits alone !!! This
company is interested in increasing deposits, not increasing website visits !!!
[Although a links page could bring in some advertising revenues] This view by
Gomez is backward in its thinking.

3] "Checking and ATM access ties banking customers to bricks and mortar.
Banks typically limit the ability to make ATM deposits to clients of the host
institution. This makes virtual Internet banks significantly less practical than any
multi-channel bank. "

So far this hasn't been a problem. The brick and mortar banks do get a foreign
transaction fee for allowing other users access to their ATM's. So I see no reason
why they would BAN that use.
Actually, when I first studied this company, I forgot that you could access your
account via ATM an the brick and mortar banks. This was why I initially passed
up this stock. BUT NO LONGER !!!

Three things that this company needs to stress for continued success in new
accounts are;

1] ATM access at local brick and mortar banks

2] 4% checking interest

3] FDIC insured !!!!!

These three things make this bank a great investment.