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To: Riverlightning who wrote (129)7/5/1998 12:20:00 AM
From: Mike M  Respond to of 148
 
<<Anybody out there have an idea of how much revenue this might reasonably lead to?>>

Not immediately, but I understand that Breath Asure plans to spend about $15M marketing, suggesting they expect sales to be a significant multiple of that......over time.....This is not tiny.....

Mike