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To: PartyTime who wrote (9682)	6/29/1998 4:23:00 PM
From: PartyTime	Respond to of 18444

This will quicken internet speed and thereby make echoMEDIA's product more compatible. BellSouth Rolls Out ADSL BellSouth yesterday began marketing the upcoming roll-out of its ADSL high-speed Internet access service that will become available in selected markets at the end of August. "[The service] promises to be big. It's very big to us. It's absolutely critical to our future success that we be the business and consumer choice for data services providers" says Donna Lachance, vp marketing for BellSouth.net Services. Eventually, the company hopes to roll out to 30 markets and make the service available to all 75 million of its customers, Lachance says. For now, its short-term goal is to be in 7 markets by October. Beyond an information area on its web site and a name-capturing mechanism, marketing plans have not yet been solidified but will include traditional media campaigns as service availability gains momentum, she says. The company is targeting two different customer types: advanced Internet users and what Lachance calls, "the wannabes." The second group means people who have wanted to go online but haven't because of the inconvenience and/or speed deficiencies of a dial-up connection. The ADSL service eliminates those barriers for customers, Lachance says. Of course, BellSouth isn't the only company offering high-speed Internet services. The @Home Network and Time Warner Communications' The Road Runner Group both have a few years under their belt. And because they offer similar convenience and speed benefits, they are targeting the same types of customers. Almost a fifth of Road Runner subscribers, for example, had never had an online service before, says Bob Benya, svp of marketing at The Road Runner Group. Lachance suggests her share of new online users will be higher since BellSouth's customers cover a wider group in terms of income and geography. Of the cable industry's lead in broadband services, she says: "They've mostly created pent up demand for high-speed access and we're pretty confident that BellSouth has an established, strong reputation as a high quality Internet access provider." So far, so good. In a late afternoon interview, the name count for those who have signed up to get the service once available was in the hundreds and expected to reach the thousands by the end of the day, according to Lachance. And, of course, BellSouth views the emerging services market as big because it is its future. The company has a corporate campaign running to position it as a progressive, technology service provider as it expands the type of company it wants to be. "We are not a telephone company, we are a communications company," she says. --Kathryn Dennis

To: PartyTime who wrote (9682)	6/29/1998 4:45:00 PM
From: PartyTime	Read Replies (2) \| Respond to of 18444

From Adweek Online: DoubleClick Redesigns, Adds Sites by Adrienne Mand Interactive agency Digital Pulp, New York, launched a redesigned Web site for DoubleClick, New York, and created an online and print campaign for the DoubleClick Network. The site, www.doubleclick.net, now has simpler navigation and is used for global marketing, ad management and investor relations for the company. As agency of record for DoubleClick, Digital Pulp has created the DoubleClick "Far Reaching" campaign appearing in trade publications and online. The second phase of the campaign will focus on the reach of the individual categories within the DoubleClick Network. Additionally, DoubleClick added six sites to the network. Those are: The Food Network, Animal House, WebMD, Multex, Northern Light and Livelink Pinstripe. Animal House will launch in September as an online college community site. WebMD offers practice and patient care management for health care professionals. Multex is geared toward the investment community; Northern Light provides search tools and Livelink Pinstripe targets search for business users.The DoubleClick Network now holds more than 70 sites. Additional Daily News for Monday, June 29, 1998