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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Rarebird who wrote (34067)	6/29/1998 4:32:00 PM
From: E. Mark	Read Replies (1) \| Respond to of 50808

welcome aboard.

To: Rarebird who wrote (34067)	6/29/1998 7:53:00 PM
From: John Rieman	Respond to of 50808

DBS pushing sales this summer............................ multichannel.com Weekly Edition for June 29, 1998: DBS Companies Take No Summer Breaks By MONICA HOGAN Summertime is here, but the direct-broadcast satellite industry has no plans to take a vacation from advertising. The top two DBS companies, DirecTv Inc. and PrimeStar Inc., recently launched promotional campaigns backed by heavy consumer ad spending. And EchoStar Communications Corp. has extended through mid-July its "Best Dish Deal Ever" campaign. In a joint promotion with the newly launched Toon Disney network, DirecTv started its "Time to Get DirecTv" campaign in mid-June. Through July 13, new subscribers who order DirecTv's "Total Choice Platinum" programming package receive an exclusive Toon Disney watch, one free month of the Platinum package and three programming-discount coupons good for $2.99 each. Susan Collins, vice president of consumer marketing for DirecTv, said the company wanted to run a family-oriented promotion during the summer because that's when people usually spend more time together. Summer is also typically a slow season for sales of consumer-electronics products, including DBS. DirecTv and the other DBS companies hope that turning up the promotional heat with steady ad campaigns will help to counter that seasonality somewhat.