SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU) -- Ignore unavailable to you. Want to Upgrade?


To: Jeffrey_J who wrote (9689)6/29/1998 8:58:00 PM
From: Brady B.  Respond to of 18444
 
Is it coincidence or does this come very close to what netz autotrak was supposed to have been capable of?

Maybe it's just me. What do you guys think?

bb



To: Jeffrey_J who wrote (9689)6/30/1998 11:41:00 AM
From: PartyTime  Read Replies (1) | Respond to of 18444
 
Is the following also similar to what NETZ-Auto-trak would have accomplished?

Company Press Release

SOURCE: Auto Trader Online

Auto Mart(R) and Auto Trader(R) Online Enter
Cooperative Advertising Agreement With General Motors
Corporation

NORFOLK, Va., June 30 /PRNewswire/ -- Trader Publishing Company has completed a
cooperative advertising agreement with General Motors Corporation (NYSE: GM - news),
designed to aid GM dealers in marketing the GM Certified Used Vehicle brand. GM Certified Used
Vehicles are available at select General Motors Dealerships across the country. Consumers can
locate a participating dealer by visiting www.gmcertified.com.

The cooperative advertising program, starting July 1, features both print and Internet advertising
media. A participating General Motors dealership receives a weekly full-page ad in its local Auto
Mart(R) book, and 50 vehicle listings each week within the Auto Trader(R) Online
(www.traderonline.com) database which hotlink to the GM Dealer's website. This program is limited
to GM Certified Used Vehicles only.

''Auto Mart(R) and Auto Trader(R) Online bring a unique and powerful advertising solution to our
dealers,'' says Bill Bleau, Advertising and Marketing manager for the GM Certified Used Vehicle
brand. ''Auto Mart(R) is experiencing exponential growth in consumer readership, and Auto
Trader(R) Online is home to the Internet's largest used car database.''

Auto Mart's circulation exceeds 1.7 million every week in 72 U.S. markets, and is available through
over 48,000 distribution points nationwide. Auto Trader(R) Online, (www.traderonline.com), is the
Internet's largest used car database, with over 500,000 used cars for sale today. The website,
containing inventories of over 15,000 dealers, has one million visitors performing four million used
car searches every month.

''We are pleased to be marketing such a top-notch used vehicle offering,'' says Mark Eckert,
manager of Trader National Advertising. ''The depths to which GM has gone to demonstrate value,
safety, and reliability to the consumer cannot be understated. The GM Certified Used Vehicle brand
will ring true to Trader's customers, and we're pleased to bring such a high number of these quality
vehicles to Auto Mart and Auto Trader Online.''

In creating its certified brand, General Motors has developed a process that is among the most
stringent in the industry. ''We want the buyer to have a LIKE NEW car. Period. These are great
vehicles. We built them, and we back them,'' says Bleau.

All GM Certified Vehicles are less than four model years old with a maximum 60,000 miles. Each
vehicle meets strict mechanical and appearance standards. The GM Certification process has 110
different steps. A vehicle completing this process has a GM-backed limited warranty, and
3-day/150-mile money-back guarantee, No-Hassle Market-Based Pricing(TM), and 24-hour
roadside assistance.

The co-op advertising program will run for 12 consecutive weeks. GM Certified Used Vehicles
dealers will be contacted by both GM and Trader's National Advertising Department, through mail,
fax and phone. A dealer may choose from four print versions for the full-page Auto Mart ad, and
his/her 50 Internet listings will be received via the Internet.

Auto Trader Online and its parent company, Trader Publishing, are headquartered in Norfolk, VA.
With local sales offices in over 90 U.S. cities, Trader's 330 print publications are distributed through
approximately 150,000 distribution points in 32 states. Trader Publishing's weekly circulation
exceeds 3.8 million.

Auto Trader Online (www.traderonline.com) boasts the world's largest used car database, with over
500,000 used cars for sale today. The newly re- designed site, begun in 1996, has won numerous
awards from the Internet community.

SOURCE: Auto Trader Online