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Technology Stocks : NewKidCo International (OTC:NKCIF) (TSE:NKC) -- Ignore unavailable to you. Want to Upgrade?

To: esecurities(tm) who wrote (1902)	6/30/1998 12:19:00 PM
From: esecurities(tm)	Respond to of 4231

NewKidCo:In Perspective "Publishers Prep For Back-to-School Battle" "While sales of children's software continue to grow, publishers are retooling their brands in attempts to win new customers. Top publishers of interactive software are preparing for what they say could be the most competitive back-to-school and holiday seasons to date. At the Electronic Entertainment Expo (E3) in Atlanta last month, children's software publishers backed away from the rebates and promotions that marked spring sales and instead sought to redefine their brand identity. Their intended strategies are to present clearer groups of products for retail display, to foster consumer loyalty with well-known lines, and to attract first-time PC buyers purchasing children's software..." source: &copy 1998 techweb.com