To: MichaelW who wrote (49479 ) 7/1/1998 1:20:00 PM From: D.J.Smyth Respond to of 176387
News on HP: Dell also has strengthening presence in Isreal. If HP can sell $200 million there, how much can Dell sell given his linage? 12:14 DJS Hewlett-Packard To Set Up Subsidiary In Israel To Meet Robust Dem 12:14 DJS Hewlett-Packard To Set Up Subsidiary In Israel To Meet Robust Demand TEL AVIV -(Dow Jones)- Hewlett Packard Co. said Wednesday that it plans to establish a wholly owned subsidiary in Israel to meet high consumer demand in a market expected to bring the company about $200 million in orders in 1998 alone, H-P officials said at a conference Wednesday. Bernard de Valence, general manager of H-P international sales in Europe said, "It is very important for HP to set foot in this market ... We see it is a long term opportunity." Total information-technology sales in Israel are estimated at $2 billion annually, de Valence said. The new company, H-P Israel, will constitute H-P' sales, marketing and services arm in Israel and be based in Tel Aviv. The Palo Alto, Calif.-based computer maker bought Computing and Measurement Systems Ltd., formerly its official representative in Israel, and merged it with a sales and marketing office already established in the country. The company didn't disclose a purchase price, but a source familiar with the deal said H-P acquired Computing & Measurement for $19 million from the Israel-based Mars Information Product Group, which is owned by the Israel Corp. and several other investors. The new H-P Israel will employ about 160 workers and another 30 employees will work at H-P's research and development center in Haifa, founded in 1995. Gil Weiser, general manager of H-P Israel, said Hewlett-Packard plans to expand its involvement in Israel, and will outsource some of its need for service providers to meet demand. The company also has strategic alliances with Tadiran Telecommunications Ltd. (TAD), Amdocs Ltd. (DOX) and Check Point Software Ltd. and is seeking other partnerships, he said. Weiser was formerly general manager at Computing & Management Systems. H-P hasn't decided whether it will open a manufacturing facility in Israel, although most manufacturing centers are intended to cover demand in a broad region, de Valence said. Meanwhile, Hewlett-Packard said it is seeking to expand its presence in the Middle East and isn't deterred by the current stalemate in regional peacemaking. -Michele Gershberg;9722-537-6985;mgershberg@ap.org Copyright (c) 1998 Dow Jones & Company, Inc. All Rights Reserved. (:HWP) 07/01 12:14p CDT