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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: J.S. who wrote (10536)	7/1/1998 2:26:00 PM
From: Sam	Respond to of 13594

Joe, I'm sure you can sense my sarcasm when I post comments to those news releases. I fully expect every piece of good news to be given a good once over by the bears on this thread. So far I haven't been dissapointed! :) My best estimate - just judging from previous deals and the scope of Unilever I would guess upwards of $30 million, that being on the conservative side. Unilever spent over 1 billion dollars in advertising in '96. I would also keep in mind that this might open the door to P&G, which is the big Kahuna in advertising. Regardless, for anyone that follows on-line advertising/marketing, this is a great sign for the industry. It shows that packaged goods co's are willing to spend significant ad dollars on this new medium - something they were unwilling to do in the past. S.