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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?


To: Mkilloran who wrote (10322)7/1/1998 5:48:00 PM
From: Colby  Read Replies (1) | Respond to of 23519
 
The VVUS stock price and its future.

Why are we where we are?
1)PFE
a)domestic sales

2)Mangement
A)lack of credibility
b)poor domestic marketing

The remedy.
I think the largest mark against the company is managment's inability to market the drug successfully in the US. They do not have the experience nor the nohow to do so. I believe that is the reason the stock is as low as it is. Fortunately, it won't take much to remedy this situation. If VVUS was to acquire a domestic marketing partner, I think the stock would pop for two reasons. One, management will no longer be responsible for the marketing. I think management has done a fine job producing the product and can continue to do so. Also, I think a domestic partner will be another source of encouragement for the product. I think the street will gain a new confidence if a big boy comes in and puts some money behind a domestic marketing campaign.
There are some sentiments that the stock may go to 0. That is certainly possible, but I think that to be an unlikely scenario. I think management is trying to find all the profit centers they can, but, if there marketing efforts are a failure (which they have been so far) I believe they will have the presence of mind to hand the wheel to somebody who knows how to steer a ship. Some people may dispute this and that would be understandable considering what mngmt. has demonstrated thus far. However, I think they are green and will learn their place through their mistakes (I hope).

Colby