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Strategies & Market Trends : e-Commerce the Next 100 Months...... -- Ignore unavailable to you. Want to Upgrade?

To: jjs_ynot who wrote (1236)	7/2/1998 12:01:00 AM
From: cm	Read Replies (1) \| Respond to of 2882

Not Immediately Apparent This Article Is About E-Commerce... But... it's from Internet Daily... a little newsletter from IDG... and the article DOES kind of focus on e-commerce from the standpoint of Web site investment... ******** Web Site Spending to Triple Market researcher ActivMedia said a survey of Web site managers indicates that spending will rise to $1.2 billion on new site technology and service in 1998 and triple that by 1999. "This is only the beginning," said Vice President Harold Wolhandler, saying his study of the potential of electronic commerce predicts Web site investment will reach $24 billion by 2002. He said businesses are making these investments today to reach consumers now and tomorrow, too. "Just think of the possibilities when digital TV brings the power of the Internet to the masses," he said. "Engaging the prospective buyer into the selling process through interactive clickable TV ads that whisk them out to a business's site to close the sale will be possible." Overall, three in four business-to-consumer Web sites (73 percent) have budgeted for the coming year for external Web site hardware, software, hosting, and services. A fourth of those intend to invest more than $50,000, considering the Web a strategic investment, not just an advertising or promotional communications vehicle.