To: jawd who wrote (8469 ) 7/2/1998 1:24:00 AM From: Dwight E. Karlsen Respond to of 164684
Personally, I wouldn't dream of going to the B&N website to buy a book. Any particular reason, other than you are long AMZN? To me a book is a book. If it looks like a book and acts like a book, it's a book. I read a book occassionally. When I do it's usually the latest of either Clancy or Grisham. These I can pick up at Target or Costco Wholesale for the standard "20% off" or more, and no shipping. I live in town though, so I guess I have an advantage over some who buy over the internet. Also I'm fortunate to live within a few miles of a B&N superstore, complete with full-size Starbucks espresso area. The one thing that the on-line bookseller currently has as an advantage over the brick and mortar establishment is that you can pick a title and then read all the important book club reviews of it all right there. But for sheer real-life "living" enjoyment, you really do have to get into your car and visit the brick and mortar superstore. It's not even a contest in that area of "shopping experience": hot as the internet is and new paradigm notwithstanding, the superstore wins, hands-down. These stores are not going to go away, and people *will* continue to buy books from brick and mortar stores at probably the same rate of increase that the popularity of book reading has, which is a lot slower than growth of many retail products. So that leaves the "eye-ball" question., e.g. the competition for where your eyeballs are pointed. The deep pocket companies are the ones who can buy the advertising necessary to attract new eyeballs, and they also have the money to pay for the hardware and talent to keep up a one-step-up-from-the-state-of-the-art web site. So that's just the way I think it's going to be. Who knows what Amazon's future will be. Maybe after the stock goes back down 50% or more, GE will simply put them out of their misery, and that's where AMZN will end.