SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Newbridge Networks -- Ignore unavailable to you. Want to Upgrade?


To: pat mudge who wrote (5417)7/3/1998 7:09:00 AM
From: Glenn McDougall  Read Replies (2) | Respond to of 18016
 
Newbridge sales exec quits post

Kanata firm in battle for U.S. market share

Andrew McIntosh
The Ottawa Citizen

The top sales executive in the United States for Newbridge Networks Corp.
has left the Kanata-based company amid suggestions that the equipment
maker is losing ground south of the border to rival Cisco Systems Inc.

Newbridge confirmed yesterday that Richard Berger, its top U.S. sales
executive, left the telecommunications-equipment maker less than a month
after the firm's new president, Alan Lutz, took the helm in early June. A
Newbridge spokesman emphasized that Mr. Berger was not fired.

After discussions with Mr. Lutz and Michael Pascoe, a Newbridge executive
vice-president and general manager for the Americas, the spokesman said,
Mr. Berger decided to leave to pursue other career opportunities.

Mr. Pascoe has assumed Mr. Berger's duties until a successor is hired.
Duncan Stewart, a technology portfolio manager and partner at Tera Capital
of Toronto, said the move is minor -- but likely the beginning of a broader
shake-up.

"Mr. Lutz has a reputation as being a guy who can make these moves when
they are necessary," Mr. Stewart said. "It is unlikely he was brought in by the
brass at Newbridge to carry out just one."

Other industry analysts such as David Beck, a technology analyst and
vice-president at TD Securities Inc., Toronto Dominion Bank's brokerage
arm, echoed those remarks, saying more changes are likely in the works.

Newbridge spokesman Paul Goyette declined to comment on the analysts'
speculation that there will be an additional shake-up within the company.

An executive from an Arizona-based market research firm, Cahners In-Stat
Group, told Dow Jones that Newbridge's worldwide share of sales in the
ATM-WAN (asynchronous transfer mode and wide-area network) markets
is growing, but levelling off compared with that of its rivals.

The firm reported that Newbridge's market share in terms of sales has
increased to 23.1 per cent in the first quarter of 1998 from 19.8 per cent
during the same period in 1996.

In contrast, Cahners In-Stat Group found that Cisco's market share of the
ATM-WAN market jumped to 29.6 per cent from 12.1 per cent in the
period.

Mr. Goyette disputed those numbers, saying that rival research from
DataQuest International places Newbridge ahead of Cisco in the market and
that figures from other firms also put Newbridge ahead.

Several research analysts have recently put new buy recommendations on
Newbridge stock after watching it sink to a low of $26.75 from its 52-week
high of $95 last October on the Toronto Stock Exchange.

Newbridge stock sagged after it reported three poor quarters and big losses,
stemming from its botched 1997 acquisition of UB Networks Inc. and
slowing sales of its older line of TDM (time-division multiplexer) products.

It subsequently recovered to the $40 range but has dipped back and
yesterday closed down 20 cents at $34.95.