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To: CanynGirl who wrote (2652)7/5/1998 1:07:00 AM
From: CanynGirl  Respond to of 10081
 
Nice article in Fortune on brand building.

Can't wait to see what GMGC has planned for the 2nd half of this year. Especially now that they have an extra $35 mil in the bank.

pathfinder.com



To: CanynGirl who wrote (2652)7/5/1998 1:15:00 AM
From: CanynGirl  Read Replies (1) | Respond to of 10081
 
Any word on GMGC's rollout plans?

I suspect they completed briefing the long lead (monthlies) and will be briefing the short leads (weeklies/dailies) the week before launch. Hopefully, they'll get lots of press starting the 30th. I'm also very anxious to hear their promotional plans.

Brand is 'king'! Hoping Portico will soon be king!