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To: Sea Otter who wrote (2659)	7/5/1998 5:22:00 PM
From: flickerful	Respond to of 10081

the next generation of internet commerice and multicast groupware applications.... gmgc partners encanto and starfish suggest some directions in the pursuit of branding... any thoughts here, as to how we might carry it forward? eg....http://www.starfish.com/products/techsolutions.html ( franklin pub, microware....microsoft, among others) (the encanto network link(s) have always given me trouble [disturbing, but...] and i can't recall their site links offhand) as to search engines, wouldn't gmgc benefit from cache savvy inktomi ?

To: Sea Otter who wrote (2659)	7/6/1998 4:43:00 PM
From: CanynGirl	Read Replies (1) \| Respond to of 10081

I have a friend who bought Yahoo way back. He's a technical geek like me, so he analyzed and bought due to technical merits. Then he sold - about 120 points ago. You see, he bought and sold on purely technical considerations and missed the fact that Yahoo was creating a killer brand. Yahoo has soared for a number of reasons, but this branding is the key factor. (Now my friend walks around banging his head against every available wall, bemoaning the lost million dollars that "could have been"). I hate it when that happens. :) I learned a lesson too. I didn't buy it because I didn't like Yahoo. I thought there were better search engines/portals out there. But I learned it doesn't matter what I like, it matters what the herd likes. Especially the Wall St. herd.