Netscape's Growing Netcenter Portal Site Extends Use of NetGravity AdServer To Manage Online Advertising on Growing Number of International Sites
PR Newswire - June 22, 1998 13:18
NetGravity AdServer Delivers 20 Million Ads Per Day on 8 Netscape Sites Worldwide
SAN MATEO, Calif., June 22 /PRNewswire/ -- NetGravity (Nasdaq: NETG), the leader in online ad
management software solutions, announced today that Netscape Communications Corporation (Nasdaq:
NSCP) has extended its use of NetGravity AdServer to be the advertising management solution for
Netscape's growing number of international sites by licensing additional units of NetGravity AdServer for
those sites. Netscape has expanded its deployment of AdServer to manage online advertising inventory,
deliver ads by region and generate detailed performance reports for advertisers in all of its markets,
which serve users in Australia, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Korea, the
Netherlands, Spain, Sweden, UK, the U.S. and Latin America. NetGravity AdServer enables Netscape
to deliver more than 20 million ads per day worldwide.
The Netscape Netcenter portal site, located at home.netscape.com, is one of the most highly
trafficked websites in the world. With more than five million members, Netscape Netcenter is
Netscape's free online service, which provides business users and consumers easy access to online
content, information and services.
"Online advertising is an important piece of Netscape's website business and NetGravity provides the
solution we need to maximize the return on our growing number of international sites," said Linda
Lawrence, vice president of International Netcenter. "Netscape's broad presence across worldwide
markets demands a scalable advertising management solution that can work reliably in a distributed
environment. NetGravity AdServer has passed our stress test over and over again."
"NetGravity is grateful to have had the opportunity to work with industry pioneer Netscape, as it has
grown and evolved the Netcenter initiative," said Rick Jackson, vice president of marketing for
NetGravity. "The result of this collaboration is a stronger ad management solution for all NetGravity
customers."
About Netscape
Netscape Communications Corporation is a leading provider of open software and services for linking
people and information over enterprise networks and the Internet. The company offers a full line of
clients, servers, development tools, commercial applications and professional services to create a
complete platform for next-generation, online applications. Traded on Nasdaq under the symbol NSCP,
Netscape Communications Corporation is based in Mountain View, California.
About NetGravity
NetGravity is the market leader in online advertising management solutions. NetGravity delivers a range
of scalable solutions to manage advertising inventory, dynamically target ads, and reliably measure ad
performance for websites and networks. The company's customer base numbers more than 225,
including many of the most frequently visited websites. NetGravity was founded in 1995 and has
headquarters in San Mateo, Calif. NetGravity trades on the Nasdaq national market under the symbol
NETG. For more information, call 650-655-4777 or visit netgravity.com.
Legal Notice Regarding Forward-Looking Statements
Statements in this press release which are not purely historical are forward-looking statements, including
statements regarding NetGravity's plans, beliefs, expectations, hopes or intentions regarding the future.
Forward-looking statements in this release include but are not limited to statements regarding plans for
enhancements of and advanced work with NetGravity's messaging and NetGravity's intention to deliver
products. All forward-looking statements included in this release are made as of the date hereof, based
on information available to NetGravity as of the date hereof, and NetGravity assumes no obligation to
update any forward-looking statement. It is important to note that actual outcomes and NetGravity's
actual results could differ materially from those in such forward-looking statements. Factors that could
cause actual results to differ materially include risks and uncertainties such as delays and difficulties
related to the Company's current products and technologies under development, changes in industry
standards, unforeseen technological developments related to the enterprise networking environment, and
technological and industry changes. Readers should also refer to the risk disclosures outlined in
NetGravity's Registration Statement (No. 33-51007).
SOURCE NetGravity, Inc.
/CONTACT: Melissa Sheridan of Blanc & Otus, 415-512-0500, or
msheridan@bando.com, for NetGravity; or Ann Burgraff of NetGravity,
650-655-4797, or ann@netgravity.com/
/Web site: home.netscape.com
/Web site: netgravity.com
(NETG NSCP)
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