Monday July 13, 7:05 am Eastern Time
Company Press Release
Quantum Leap Announces Strategic Alliance with Broadvision, Inc. To Deliver Internet Relationship Marketing Solutions
Software and Services Alliance To Provide Strategic Interactive Marketing Services for Brand Support
CHICAGO--(BUSINESS WIRE)--July 13, 1998-- Quantum Leap Communications, Inc., a subsidiary of The Leap Group, Inc. (NASDAQ:LEAP - news), announced it has entered into a strategic alliance with BroadVision, Inc. (NASDAQ:BVSN - news) to provide full service Internet relationship marketing and commerce solutions. The alliance will combine the strengths of Quantum Leap's interactive marketing and advertising services with BroadVision's software application products. Quantum Leap and BroadVision recently were part of the team selected to participate in the successful relaunch of the American Airlines Web site, aa.com, the largest dynamically generated personalized site on the Internet.
The strategic alliance between the two companies provides for:
* Joint marketing of Quantum Leap's content, strategic, creative, design and marketing services and BroadVision's software application products to offer integrated Web-based marketing and commerce solutions.
* Continued sharing of development information on products such as BroadVision One-To-One(TM), which is an enterprise-class software application system for rapid development and real-time operation of one-to-one relationship management applications for the extended enterprise. The BroadVision One-To-One(TM) applications system supports large user and content databases, high transaction volumes, intelligent agent matching and easy integration with existing business systems. It also incorporates a suite of management tools that empower non-technical business managers, content editors, and Web masters to dynamically control application behavior from their desktops. These comprehensive, powerful features enable companies to deploy highly secure, scaleable smart, and flexible e-commerce, self-service, and knowledge management applications over the global Internet, as well as corporate intranets and extranets.
* Each company to promote the other as a preferred qualified partner. Quantum Leap will promote BroadVision's products as a robust, scaleable application system for extended enterprise relationship management. BroadVision will promote Quantum Leap's capabilities to provide content, strategic, creative, design and marketing services in conjunction with BroadVision's implementations.
''BroadVision was one of our partners for the American Airlines site relaunch and we recognized that a strategic alliance would enhance the capabilities we could offer clients of both companies,'' said Debra Bean, senior vice president and managing director of Quantum Leap Communications. ''AA.com is a perfect example of the strength of the Internet for targeted consumer marketing initiatives. Our two companies look forward to working together to help other companies tap this valuable resource.''
About BroadVision
Founded in 1993, BroadVision, Inc. (NASDAQ:BVSN - news) is the leading supplier of one-to-one Internet applications for relationship management applications across the extended enterprise. These end-to-end solutions enable companies to rapidly deploy and cost-effectively operate secure, scaleable, intelligent and flexible electronic business and knowledge management applications for the financial services, technology/manufacturing, telecommunications, retail/distribution and travel industries. BroadVision is headquartered in Redwood City, Calif. and maintains an extensive network of subsidiaries and licensed resellers in North and South America, Europe and Asia.
About Quantum Leap Communications
Quantum Leap Communications, a subsidiary of The Leap Group, Inc. (NASDAQ:LEAP - news) is an Internet advertising agency dedicated to inventing outstanding experiences for consumers on the Internet. Quantum Leap combines award-winning design, years of technical experience and a heritage of marketing discipline to provide creative solutions for clients, who include American Airlines, MSNBC, OnHealth Network, FTD and R. R. Donnelley. More information on Quantum Leap Communications can be found at quantum.leapnet.com.
Note: This press release contains forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties. A number of important factors could cause the Company's actual results, performance or achievements for fiscal 1999 and beyond to differ materially from that expressed in such forward-looking statements. These factors are set forth in the Company's filings with the Securities and Exchange Commission and include, without limitation, material changes in economic conditions in the markets served by the Company's clients, competition in the Company's industry, uncertainties relating to the developing market for new media, changing technologies, seasonality and the Company's dependence on key clients and projects and key personnel. Loss of a key client or a significant reduction in business from a key client could have a significant adverse effect on the Company's business and results of operations.
Contact:
Quantum Leap Communications
Beth Pastor, 312/494-0300 |
