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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: Spartex who wrote (22978)	7/7/1998 11:35:00 PM
From: ToySoldier	Respond to of 42771

A Poster on the Network World Fusion site wants people to submit NOVL success stories to him. This request has been publisized by the NWFusion Weekly mailing. So I am re quoting his request to this board and the web site where anyone can post any known NOVL success stories (there a a few on there already and the request is only 1 day old).... Lou Palena - 09:36am Jul 7, 1998 EST (#3 of 9) Great stories all folks. But frankly, I'm tired of hearing about Novell's bad marketing. Novell is almost always compared to Microsoft on this point and that comparison strikes me as just as irrelevant as most NetWare vs. NT stories. Microsoft is a consumer products firm - first and foremost. Five years ago with the shipment of NT MS began leveraging its brand name into the back office. Nevertheless it remains the Proctor & Gamble of the industry. For Novell to imitate MS on this front would be a miserable waste of time and money better dedicated to other objectives. Consumers could not care less about how easy NDS and NetWare make it for network ADMINISTRATORS to do our jobs. All steak, no sizzle. MS = Much sizzle, some steak. The people who watch Seinfeld and its reruns don't make the decision to buy NetWare. So why spend a fortune advertising to them. Maybe on the Golf Channel ot at Golf tournaments. The U.S Open or Wimbledon tennis matches perhaps. But anything else strikes me as money thrown at the wrong target. Better to spend the money building a professional sales and marketing force that talks to CIOs, CFOs and CEOs and convinces these folks that Novell can deliver what they want: Great technology for controlling IS costs. From personal experience, I can report that where they've done that well, they've made some huge scores. And, where the decision-making is governed by the thought that no one gets fired for choosing Microsoft, a multi-billion dollar advertising advertising and marketing campaign won't make a damn bit of difference. Lou The site is as follows: nwfusion.com (You need a NWFusion user-ID and Password which is free) Toy