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To: Narotham Reddy who wrote (9293)	7/7/1998 8:42:00 PM
From: jach	Respond to of 164684

<<Along with earnings they say they will be closely watching sales growth, as well as measurements of how well Yahoo!'s sprawling Web site is doing like ''page views,'' which measures the average number of people who view Web pages in a given day. Other key gauges are ''reach,'' the percentage of Internet users viewing a company's Web pages at least once a month, and the number of registered users, who sign up to use a given site. One of the most impressive elements of Yahoo!'s first quarter earnings, for instance, was that its Web pages had averaged 95 million page views a day, up from 65 million in March.>> in an active single stream user control media, page views do not correlate at all to ad views as opposed to passive broadcast media